Wave Rider Get the game

Privacy Policy

What Wave Rider collects, why, and how to change your choices. The short version is right below.

Last updated: August 17, 2026

This Privacy Policy explains how SmartLifeUtils ("we", "us", "our") collects, uses, and shares information when you play Wave Rider (the "Game") on iOS and Android.

By downloading or using the Game, you agree to the practices described in this policy. If you do not agree, please do not use the Game.

The short version. Wave Rider has no accounts, no chat, and no user-generated content. We never ask for your name or email to play. The data that leaves your device is advertising, analytics, crash and purchase data handled by Google and Apple — described in full below.

1. Information we collect

Wave Rider does not require you to create an account, and we do not ask for your name, email, or contact details to play. We collect the following categories of information:

Information collected automatically

  • Device & technical data — device model, operating system version, language, region, and general hardware information.
  • Usage & gameplay data — runs started and completed, distance reached, boats and waters unlocked, upgrades purchased, store screens opened, ads shown and rewards granted, session length, and other in-game events.
  • Identifiers — advertising identifiers (such as Apple's IDFA or Google's Advertising ID) and app-instance identifiers used for analytics and ads.
  • Diagnostic data — crash logs and performance data to help us fix problems.
  • Purchase data — which in-app products you bought, so we can grant them and restore them later. Payment itself is handled by the store.
  • Gaming profile & achievements — if you use leaderboards or achievements, your gaming profile, leaderboard scores, and achievement progress are processed by Google Play Games Services or Apple Game Center under their own policies.

Information stored only on your device

  • Your progress — coins, pearls, owned boats and waters, upgrade levels, best distances, and settings are saved locally on your device. They are not uploaded to us and there is no cloud save, so deleting the Game deletes this data.

Information you provide

  • Support requests — if you email us, we receive your email address and anything you include in your message.

2. How we use information

  • To operate, maintain, and improve the Game.
  • To save your progress and settings on your device.
  • To measure performance, diagnose crashes, and fix bugs.
  • To display advertising, including personalized ads where permitted.
  • To process and restore in-app purchases.
  • To send optional reminders if you have granted notification permission.
  • To respond to support requests and communicate with you.
  • To detect, prevent, and address fraud, abuse, or technical issues.

3. Third-party services

We use trusted third-party services that may collect and process information on our behalf. Each has its own privacy policy:

  • Google AdMob (advertising) — serves banner, interstitial and rewarded ads and may use advertising identifiers to deliver and measure them, including personalized advertising where allowed. See Google's Privacy Policy and how Google uses data.
  • Google User Messaging Platform (consent) — presents the consent form that records your advertising choices in regions where consent is required, and stores that choice. See Google's Privacy Policy.
  • Firebase Analytics (Google) — measures app usage and engagement. See Firebase privacy.
  • Firebase Crashlytics (Google) — collects crash and diagnostic data to help us fix stability issues.
  • Apple App Store / Google Play Billing — process in-app purchases. We do not receive or store your full payment card details; payment is handled by the platform.
  • Google Play Games Services (Android) — records leaderboards and achievements and processes your gaming profile. See Google's Privacy Policy.
  • Apple Game Center (iOS) — records leaderboards and achievements and processes your gaming profile. See Apple's Privacy Policy.

4. Advertising & tracking choices

The Game may show personalized ads based on advertising identifiers. You can control this:

  • In the Game: open Settings → Privacy Choices to reopen the consent form and change your advertising choices at any time, where that form applies to your region.
  • iOS: App Tracking Transparency lets you allow or deny tracking. You can also disable tracking under Settings → Privacy & Security → Tracking.
  • Android: you can reset or delete your Advertising ID and opt out of ad personalization under Settings → Google → Ads.

If you opt out, you may still see ads, but they will be less relevant to you. Rewarded ads are always optional — you only see one if you choose to watch it. Buying Remove Ads permanently turns off banner and interstitial advertising.

5. Notifications

Wave Rider can send occasional local reminders — for example that your fuel is topped off and a run is waiting. Notifications are optional. On both platforms you are asked for permission before any notification is sent, and you can withdraw it at any time in your device's system settings. These reminders are scheduled on your device; we do not use them to send you marketing from our servers.

6. Platform gaming services (leaderboards & achievements)

Wave Rider connects to Google Play Games Services on Android and Apple Game Center on iOS to record leaderboards and achievements. When you use these features, the platform provider (Google or Apple) processes your gaming profile and the scores or achievement progress you submit, under its own privacy policy. These services are optional and are controlled by your device and store-account settings. Wave Rider does not create its own social profile, friends list, or chat, and does not receive your platform account credentials.

For more information see Google's Privacy Policy and Apple's Privacy Policy.

7. Children's privacy

Wave Rider is not directed to children under the age of 13 (or the minimum age required in your country). We do not knowingly collect personal information from children. Where required, ad partners are instructed to serve only non-personalized ads to users identified as children. If you believe a child has provided us with personal information, please contact us and we will delete it.

8. Data sharing

We do not sell your personal information. We share information only with the service providers described above, to comply with the law, or to protect our rights, users, and the public.

9. Data retention

We keep information only as long as needed for the purposes described in this policy, or as required by law. Analytics and diagnostic data are retained according to our service providers' standard retention periods. Progress data lives on your device and is removed when you delete the Game.

10. Security

We take reasonable technical and organizational measures to protect information. However, no method of transmission or storage is completely secure, and we cannot guarantee absolute security.

11. Your rights

Depending on where you live (for example, under the GDPR or CCPA), you may have the right to access, correct, delete, or restrict the use of your personal information, and to object to certain processing. To make a request, contact us at the email below. We may need to verify your request before acting on it.

12. International transfers

Your information may be processed in countries other than your own, including where our service providers operate. We rely on our providers' safeguards for such transfers.

13. Changes to this policy

We may update this Privacy Policy from time to time. When we do, we'll revise the "Last updated" date above and, where appropriate, notify you in the Game. Continued use after changes means you accept the updated policy.

14. Contact us

Questions about this policy or your data? Contact SmartLifeUtils at smartlife.utilities@gmail.com.